The AI-driven Business
Leading, Competing and Thriving in the Age of Artificial Intelligence
Buy on AmazonAbout the Book
AI is no longer optional. Companies that integrate it strategically grow up to 650% faster than those adopting it tactically. Yet most business leaders struggle to move beyond pilots and proof-of-concepts. The gap between AI potential and AI reality remains vast.
This book bridges the divide between technical AI and business strategy. Drawing from 60+ case studies and proprietary frameworks developed through training 1,400+ executives at ESADE, it offers a rigorous yet accessible guide to leading with AI—moving beyond the hype and into actionable transformation.
You will learn to build defensible competitive advantage through the AI Moat, apply the MELDS+ framework for sustainable performance gains, and navigate the strategic horizons from operational efficiency to business model reinvention. No engineering background required—just vision and willingness to lead.
What's Inside
- Part I Basics of AI — Fundamentals, myths, and how AI actually works
- Part II Applied AI — Practical applications across functions and industries
- Part III AI-Driven Leadership — From enhanced leadership to competitive advantage
- Part IV Horizon 1 to 2 — Case studies of companies beginning transformation
- Part V Horizon 2 to 3 — The path to AI-First organizations
Who This Book Is For
- Business executives and managers (C-level, VPs, Directors) driving digital transformation
- IT leaders allocating resources across technology, data, and organizational change
- Corporate learning, HR, and training departments building AI capabilities
- Academics and business school students of innovation and strategy
Book Details
- Format
- Kindle & Paperback
- Pages
- 353
- ISBN
- 979-13-990550-2-3
- Publisher
- Libros de Cabecera
- Published
- October 2025
- Language
- English
Ready to Transform Your Business?
Available now in English and Spanish.